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Monday, April 26, 2010

Fast food makes you go fast

For once, some pretty good reporting: The Montreal Gazette reports about a Canadian research project showing that exposure to logos of known fast food establishments induces impatience, and a sense of hurry. The paper is still in press, but a preprint can be downloaded from the lead investigator's web page at the University of Toronto. The newspaper article is actually fairly accurate in its depiction, and one of the fascinating things about the study is that logos were flashed so quickly that the test subjects couldn't really identify them, but it still induced the need to hurry things up.

The fast food phenomenon does have its effects, which sort of explains why people seem to always give the excuse that they don't have time to cook.

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