I encountered these in a party I recently attended. Ever been in a party, and whether in a state of inebriation or not, you can't remember which cup you were using? No problem, you end up getting another cup...and another one...and another one. Pretty soon, the host has to clean up after all these phantom half cups of beer or what not lying around. Never mind the environmental impact. Some party hosts try to get guests to label their cups, but who could be bothered? And not to mention the pen always gets lost.
Well, these cups come with a scratch-off side that lets you personalize your cup simply by scratching out a distinctive pattern on the side. You don't need a pen, a key, or heck, a fingernail will suffice. And should cut down the wastage.
Of course, now you can *really* target that sleeping pill to the right cup...
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