You'll see it in all sorts of advertising - that a particular product is "all natural" and "free of chemicals" - even though, technically, all food is chemicals. From proteins, to fats, to carbohydrates. Such blanket fear is useless without knowing which specific chemicals are to beware of - and even then, we'd need to know the amount and circumstance. The ridiculousness, however, can extend beyond food. Into, say, cosmetics - not unusual due to the close relationship between ingredients used in both.
|This is the label of a box of soap from a small cosmetic producer; I blurred out the actual brand name. But I am pointing out the claim that it is 100% No harmful chemicals.
|And then there's gluten-free cosmetics - for items that aren't even going to be ingested.